OVERVIEW
Modern Good continues branding work with Newburgh Brewing Company with the creation of Mega Boss, its first in a series of IPA craft creations. The Mega Boss packaging further evolved Newburgh’s uniquely entertaining packaging strategy by featuring a supporting character, in addition to the central hero figure allowing for visual play and light “story” telling. On this particular can the central figure is a debonair robot and the supporting character is his robo puppy pal who clearly adores his master. Robot and puppy quickly became customer favorites.
