Modern Good specializes in creating brand identities.



Matthew established his freelance practice in 2003, while designing and teaching in New York City. He is most recently known for his lighthearted beer can design for Newburgh Brewing Company that won CNBC’s “Battle of the Beer Label” contest. His clients have included Metropolis Magazine, New York Magazine, USA Networks, The Philly Pops, Stewart Tabori and Chang, Pig Iron Theatre Company and BalletX. He taught design as an adjunct professor at The School of Visual Arts and Parsons the New School for Design. Previously, Matt worked at Platinum Design as a co-creative director, working with Saks Fifth Avenue, Pantone Inc., and ESPN. Matt received a BFA from Tyler School of Art in 1999 and was awarded the top portfolio award. Matt’s work is regularly published in international design publications and exhibited nationally.


Vivian began her freelance career in New York in 2005 after her daughter was born and soon after the birth of her son established Modern Good with her husband and partner Matthew. Vivian previously worked at Artisan, a division of Workman publishing, art directing and designing books and cookbooks. Her first job in New York was as a senior designer at Doyle Partners, working on branding and packaging Martha Stewart’s products, designing books, book jackets, music and product packaging, and identities. Vivian’s career started in Philadelphia after graduating with honors from Moore College of Art and Design in 1992, earning her BFA in Graphic Design as a returning Gulf War veteran. She worked at Rector Communications, on marketing materials and annual reports, at The Franklin Institute designing exhibit graphics, signage, banners and promotional materials and at The Vanguard Group designing investment education materials. She also taught at her Alma Mater, Moore College of Art and Design. She has experience working with publishers, Fortune 500 companies and non-profit organizations. She currently leads a team of print and digital designers at Vanguard, enjoys the creative process and seeks it within herself, colleagues and her children.


Barnes & Noble
Black Dog & Leventhal
BMG Music
BSI Construction, Inc.
Cumulus Architects Inc.
David Ludwig
Dolan Research Inc.
Evolution Marketing Research
The Franklin Institute
The Food Network
Grand Central Publishing
The Greenwich Workshop
Hachette Book Group
Harvard Common Press
Historic House Trust
The History Channel*
Insurance Paid Easy
Luaka Bop
Mann Music Center
Metropolis Magazine
Museum of Arts and Design
Newburgh Brewing Company
New York Times
New York Magazine
Overseas Strategic Consulting
Pantone, Inc.*
Penn Mutual Insurance Company
Pig Iron Theater Co.
Pig Iron School for Advanced Performance Training
The Philly Pops
Random House
Saks Fifth Avenue
Scholastic, Inc.
Simon & Schuster
Sterling Publishing
Stewart, Tabori & Chang
The Philly Pops
Time Warner Audio
Tommy Gunns BBQ
Toner Group
USA Networks
The Vanguard Group
W.W. Norton & Company


Modern Good’s finished product speaks for itself: it’s of the highest professional quality, perfectly captures the spirit of a brand, and can stand against the work put out by firms that are infinitely larger and have endless resources. But what truly sets Modern Good apart from its peers is it’s ability to work with a client. For us at Newburgh Brewing, Modern Good expertly shepherded us to a finished product that was truly second-to-none. From the original creation of our Purple Heart logo, to our iconic Cream Ale can. Modern Good created a theme and a vision for our company without us even realizing it. And they expertly took our opinions, recommendations, and ideas, and seamlessly weaved them into our overall image.

Paul Halayko
Newburgh Brewing Company
Chief Operating Officer and President



After 35 years, The Philly Pops was reconsidering its identity, brand, and overall marketing strategy. The Philly Pops challenged Modern Good to reinterpret its identity through the creation of the 2014-2015 season show identities and brochure. With a tight deadline, Modern Good, under the creative leadership of Matt Bouloutian, worked efficiently with the Pops management and deftly moved The Philly Pops identity into a brilliant and colorful new visual chapter with 6 dazzling show posters and a smartly designed brochure presenting the entire season in a single glance. Modern Good is a brand smart studio.

Louis Scaglione
Executive Vice President & Chief Operating Officer
Encore Series, Inc.
The Philly Pops



Modern Good is one of the firms I know I can call no matter what the project, because they create solutions based on the design problem presented rather than applying a style to everything they do. Modern Good is thoughtful, creative and great collaborators.

Criswell Lappin
Creative Director
Metropolis Magazine



We have worked with Modern Good on every aspect of our brand and identity development. He has captured the essence of who we are as an arts organization and not only singled us out in a way that is distinguished but also speaks to the wide ranging audience we hope to attract.

Christine Cox
Artistic Director & Founder



At Pig Iron, most of our theatrical work was focused on distilling complex ideas into expressive gestures – using bodies, sets, sound, and lights to ask questions and tell stories in the most unexpected ways. Matt’s work as a designer embodies many of the same principles – he has an almost unparalleled talent for taking a complicated concept that should be impossible to express simply, and then doing exactly that.

John Frisbee
Managing Director
Pig Iron Theatre Company



Year after year, Modern Good continues to deliver incredible design that is new, fresh and not like anything else we have seen. From brainstorming, photo shoots to creative conceptualization, it is a pleasure working Modern Good. Matt is not only an amazing creative director but an outstanding person and professional with an impeccable eye for detail and wonderful sense of humor. Always willing to go above and beyond, Matt always delivers a stunning creative piece within timelines and budget. I cannot say enough of how much of a pleasure it is to work with Matt and how he has taken our marketing pieces for Shut Up & Dance to the next level.

Robert Nonemacker
Events Manager



Modern Good has been a dream to work with! Matt and his team are the most creative and talented designers out there and not only make consistently beautiful and modern design, but most importantly are a pleasure to work with! They tune in to our mission and brand and are forward-thinking about how to communicate this in the best fashion. Modern Good makes for a wonderful collaborative process between staff and their design team, putting our thoughts and ideas to action in the most creative way. I cannot praise Modern Good’s fantastic work enough!

Denise Cavaliere
Director of Individual Giving
The Mann



It has been a pleasure working with you and your associates developing our corporate identity. When we initially met, Modern Good was able to immediately translate our wishes into an action plan. The final product that Modern Good provided exceeded our expectations. Modern Good’s most substantial impact was the development of our website. You and your associates effectively organized all of our needs and goals…. The result is a website that is unique with a strong impact from those who visit the site.

Charles Calvanese Jr.
Chief Operations Officer
BSI Construction Inc.